Customer loyalty means trust. It is necessary that the platform works flawlessly. Another key success factor of loyalty programs is a professional system and the team behind it. Processing of bonuses in mLoyalty is based on the payment processing that guarantees security and maximum transaction processing speed.
Customer accounts, accounting of bonuses, virtual units, discounts and accounting of limitations on goods – our processing manages all of that and even more. It administers high-load systems for smooth operation, replicates large amounts of data, manages backup channels, and protects web interfaces.
LET US DO IT
Personalization of promotions and offers for your customers – is thousands of offers running simultaneously which our processing will handle.
Bonus calculation mechanics: accumulation and write-off
Bonus points accumulation rules along with the methods of writing them off are managed by your business needs. There are 3 main methods of bonus accumulation for your clients:
Bonuses accumulation rate is the same, regardless of the amount spent by the client.
Bonuses from purchases increases depending on the amount spent.
Amount of bonuses received from buying varies depending on the product, time or place of purchase, sales channel, customer segment, etc. Primarily, this mechanic is used to regulate demand in the selected segment.
Additionally, the accumulation of bonuses can be divided into unconditional and conditional types. Unconditional points are accumulated when a product or service is purchased, regardless of other factors, while accrual of conditional points requires the client to perform certain actions.
Bonus calculation mechanics: write-off
Customers will be interested in accumulating bonus points only if the company provides an opportunity to spend them profitably on the benefits relevant to the customer. As part of the creation of the program, you can choose how customers will be able to use points:
How do we spend points on products / services?
Select all publicly available products / services
Choose a limited part of publicly available products / services
Choose products / services available only to participants
% of payment
Pay with points the entire cost
Pay only part of the cost.
HOW DOES CRM WORK WITH PROCESSING
processing is only a little part of the platform for creating the unified database and building customer relations
TRANSACTION DATAAll transactions (including buyer transactions that are not part of the loyalty program) arrive at the data center
OUTPUT OF STATISTICSUse the received data in detailed tables with multiple filters.
CONDUCT ANALYSISReceive necessary data in details for each performed transaction.
WORK WITH CLIENT DATAManage the marketing module in CRM based on transaction data.